Where Zines Happen: Marcos Soriano

At SFZF 2011, I picked up issues #1 and 2 of Marcos Soriano’s Map of Fog; it immediately made my “faves of the fest” list. Here was a zinester writing about the San Francisco I experienced every day, in all of its entertaining and unapologetic ways. The zine reminded me that this city still had nooks and crannies to explore, every neighborhood held secrets.

Wanting to know more about Map of Fog, I got in touch with Marcos and asked him to discuss his creative process, as well as the space he works in. Fascinated by artists’ spaces, I couldn’t help but wonder how Marco’s studio affects the way he works and writes. Graciously, he showed me both the space where he writes, as well how he approaches a new issue of Map of Fog.

For the type of work that you create, what sorts of things inspire you, visually speaking? Do you have a favorite genre or artistic time period?

Map of Fog is a zine about San Francisco. Photos of the city are a crucial part of the zine; my girlfriend Tara Donohoe is the photographer. I think she’s got a pretty classic approach to composition—she often frames shots with a strong sense of line and movement—and I’m guessing that her eye is influenced by the art history she studied in school.

Which do you prefer in your workspace: peace and quiet, or lots of excitement? Does this affect your workflow?

I’m easily distracted, so I prefer a workspace with peace and quiet.  If I’m trying to work in an environment that has a lot of peripheral action, it takes me forever to get anything done.  I end up losing my train of thought and getting drawn into whatever’s going on around me, so I seek out workplaces that offer minimal distraction.  If someone’s having a conversation nearby, I can’t stop myself from eavesdropping!

What do you like about your workspace? Dislike? What would your "ideal space" look like?

A certain amount of the work for every issue of Map of Fog has been carried out at the writing desk in my apartment. When I’m alone in the apartment, it’s a nice, quiet place to work, relatively free of distractions.  The desk is up against a window to the backyard of the building I live in; there are birds that fly into the yard to dig for worms or seeds, and they offer a bit of relief from the work without being so interesting as to distract me entirely.  I can watch them for a few minutes while I turn a sentence over in my mind, and then get back to writing.

If I have a complaint about my workspace, it’s that it can be a bit too quiet at times, to the point of feeling isolated.  I find myself wondering what’s going on in the world outside.  I start to worry that interesting things are happening out there, and I’m missing out.

An ‘ideal space’ for me would offer a sense of camaraderie without distraction.  The library fits that description, and I do a good amount of writing there too.  But you’re not supposed to drink beer at the library, and you can’t leave your computer behind while you go to use the bathroom, either, so the library has its drawbacks too.

Marcos Soriano is the author of the critically acclaimed zine Map of Fog, which explores the city of San Francisco through a series of first-person accounts. He is a fiction writer and poet whose work has appeared in a variety of publications, including Quick Fiction, Fogged Clarity, Word Riot. In March of 2012 his third issue of Map of Fog was chosen as a “Top 10 Zine” by Maximum Rock’ n Roll.  Descriptions of his work can be found at

Zine Spotlight: Endless Canvas

Endless Canvas, launched in 2008, was inspired by East Coast street art blogs. From their inception, the group's focus has been to showcase the street art and graffiti movement in the Bay Area (Oakland, Berkeley and San Francisco). Endless Canvas spotlights street art and graffiti through photography, zines and original art. We took some time to find out more about this amazingly creative collective prior to SF Zine Fest 2012.

How did you get into independent publishing, art and the like?

I got into zines through going to punk shows back in the day. After bootlegging political pamphlets for years I met some photographers who were printing there own graffiti zines. We got together and started a collaborative blog to post daily photos of street art in the Bay Area. About a year in we decided to make a quick collaborative zine to promote our website project (www.EndlessCanvas.com). We received a really positive response to the zine! People loved to have something tangible with texture so we just kept making more. They did so well that we started printing zines and comics for other local street artists. Screen printing our covers led into us screen printing limited edition posters for artists. This year we release our first perfect bound, full color, zine called Special Delivery and look forward to stepping our game up.

What are you trying to communicate through your zines, art, website and other designs?

Our goal with Endless Canvas was to put a spotlight on Oakland and build it's reputation in the global Street Art and Graffiti Movement. We've been very successful and built a lot of bridges for local artists.

What does your work consist of?

Our photography focuses on contemporary movements in our local Street Art scene.

What are your current projects and upcoming events?

We're releasing our new book Special Delivery which documents a massive mural exhibition in Portland that we organized in 2011, in which over 25 Bay Area artists took over a 5,000 square foot warehouse and painted every inch of it. Police called it the largest graffiti event to ever happen in Portland. Currently, we're working on Endless Canvas issue #6 and #7, which are being upgraded from staples to perfect bound. We're sitting on enough content to release a zine about Mexico City. We are participating at the Printmakers Picnic event held in Oakland during August. We're looking for a warehouse to throw Special Delivery Oakland 2012. Then Broke is in the middle of illustrating issue 4 of the More Beer Less Work Comic Book and we're compiling a zine of original illustrations by Ras Terms.

What is your favorite thing about the SF Zine Fest?

The best thing about Zine Fest by far is meeting all the other radical folks out there publishing their own work. We've made a lot of quality long term friends through this event.

Check out Endless Canvas' daily photography and zine catalog at: EndlessCanvas.comand keep in touch through their social networks...

Meet the SFZF Team

A project is only as good as the team behind it. We wanted to share a little bit about ourselves so you can see the folks making the San Francisco Zine Fest a reality. Check out our stories and give us a shout out, we're all ears.

Tom Biby is the Executive Coordinator for the SF Zine Fest and is also lead table/chair stacker. He has been part of the fest as an exhibitor, volunteer, or both since 2007. Tom makes comics and books as part of the Two Fine Chaps from his sumptuous art studio in Brisbane California.

Liz Mayorga was raised by wolves, who tried to make her tough. They taught her to howl and fight, but she just wanted read stories and draw. When she stumbled upon Zine Fest, she met another pack – a pack of zinesters, who said she had been howling all along. Liz is a writer/illustrator, and serves as the SF Zine Fest Volunteer Coordinator. She studied at UC Berkeley, and is getting her MFA in Writing at CCA.

Jennie Hinchcliff loves to send mail, all the time. She is co-author of the book Good Mail Day and an active member of the mail art community since 1996. In addition to organizing mail art shows and creating the zine Red Letter Day, Jennie is the founder of San Francisco’s Correspondence Co-op. You can follow her postal adventures at redletterdayzine.wordpress.com

Sean Logic is a writer, blogger, and founder of Ashcan Magazine, a web/print publication focused on underground art and culture in the San Francisco Bay Area. His writing has been featured in such publications as Razorcake, Thrasher Magazine, and The Contra Costa Times. He serves as the Marketing Coordinator for the SF Zine Fest and spends way too much time online.

Rick Kitagawa is a SF-based painter/t-shirt printer/storyteller/event planner and 50% of Monkey + Seal. He has helped to organize the SF Zine Fest for the past five years, including teaching the "Intro to Bookbinding" workshop and Screen Printing workshops. He loves monsters, demons, and all things creepy and can usually be found painting at Big Umbrella Studios or trying to find cheap vegan food around the city. He also likes puzzles, board games, and beer. For more, visit rickkitagawa.com

Ric Carrasquillo is a cartoonist, illustrator and animator living and working in San Francisco since 1998. He is the creator of [SIC] a web cartoon that celebrates his passion for mid-century design and modern architecture through an absurdist’s perspective. He began producing long form comics this year at privateaddresssystem.tumblr.com, and also produces work as part of the FiveTrueFans comics collective, an enigmatic and exclusive group of online cartoonists. Contemplate more of his work online at squillostudio.com.

Cindy Maram serves as Owner, Executive Editor and Art Director of Dig In Magazine, an online and print publication dedicated to the furthering of independent artists and has a strong focus on art, film, music and fashion. Cindy draws inspiration from her environment’s bubbling creativity. Her first time participating in the SF Zine Fest was with Mix It Up Magazine in 2009; she then returned in 2011 exhibiting on her own with Dig In. This is her second year serving on the organizing committee for the SF Zine Fest.

Lauren Davis is a blogger, editor, and comic book junkie living in Berkeley. She's the weekend editor for the science fiction blog io9 and a regular contributor to ComicsAlliance, where she can usually be found gushing over webcomics and envying the talents of extraordinary fan artists. Last year, she edited and published her first comics anthology, The Comic Book Guide to the Mission.

Exhibitor Registration is Open!

Greetings writers, artists, zinesters, & DIY aficionados,

We're happy to announce that exhibitor registrations has opened for the 2012 SF Zine Fest!  The show will be Labor Day weekend, September 1st and 2nd at the County Fair Building in Golden Gate Park.

If you are interested in registering as an exhibitor, please visit the Registration page. There you will find further instructions for submitting your registration form and paying your registration fees.

We encourage all exhibitors to register early! A few reasons why include….

1. After August 1st, the price for tables goes up for late registrants.

2. We will accept applications up until the time of the show, but every year we sell out of tables. An application received the week before the show may not make it onto the handout program and map - so people won't know where to find you.

3. Any special requests will be honored (if possible) in the order received.  So if you need any special arrangements (e.g. power outlets or want to be near/far from a wall) it’s a smart move to let us know ahead of time.

Once we receive your application and payment you will receive a confirmation message.

: Don't forget to fill out a Temporary Seller’s Permit and bring it with you to the show.  Everyone must have one if they don't have a California Seller's Permit.

Thank you all for your interest.  We hope to see some old friends and new faces this year.  Keep checking our website for updates about the show, and great info on the zine + DIY community. See ya at the fest!

Photo courtesy Ashcan Magazine.

Date and Venue for the 2012 Zinefest is Confirmed!

Thanks for your patience everyone and sorry about the long silence.  We had a great show last year - our largest yet - and we're getting ready to up the ante again.  The traditional date and place are staying the same:  we will be at the County Fair Building in Golden Gate Park on saturday and sunday of Labor Day weekend, which is the 1st and 2nd of September. 

We will start taking applications for tables in June, so start saving up and clearing your calendar, and of course  making art.

The show is entirely run by volunteers and we always need more help as the date of the show draws closer, so please email us at sfzinefest@gmail.com if you want to be part of making the show happen. 

We hope to see you all there!

East Bay Alternative Press Book Fair Saturday, Dec. 10

The SFZF's across the bay sister show is coming up on Saturday, December 10th! This is the 2nd annual East Bay Alternative Press Bookfair (whew! That's a long name! But you can just say EBAP!), and w had such a nice time last year that we definitely reccomend you check it out... There's a great lineup of small-press creators and companies, including Rock Paper Scissors, Gnartoons, Endless Canvas, Family Style, Mission MiniComix, Jen Oaks Illustration, Rad Dad, Trackrabbit, Estrus Comics, Brooke Appler (creator of that bad-ass poster!) and many many more. Its a perfect opportunity to pick up DIY gifts and stocking stuffers for all your loved ones, while supporting local artists! And its FREE to get into the show! 100% Awesome!

EBAP Bookfair • Saturday, Dec. 10 • 10am - 4pm • Berkeley City College 2050 Center Street, Berkeley (right by Downtown Berkeley BART Station) • FREE! • RSVP on Facebook

Hamburger Eyes Art Show at the SFZF 2011!

2011 marks the tenth anniversary of one of the most vibrant and influential publications of the last decade, the monumental photo-journal Hamburger Eyes. The loosely-organized Hamburger Eyes collective has been a major force in our contempary culture, simultaneously documenting and influencing the fashion, journalism, art, and music of the first decade of the 21st Century.

The SF Zine Fest is proud to present a free-wheeling, wide-ranging, and certainly non-exhaustive look at this Bay Area collective's impressive body of work. From early work from the archives to their new "Eyeland Editions," this exclusive, two-day showing is a must-visit for fans and a great way for new viewers to get to know Hamburger Eyes. And don't miss the Q + A with Ray Potes and other members of Hamburger Eyes on Saturday at 2:30pm!

SFZF 2011 Workshops + Panels Schedule

Just like always, we've got an awesome assortment of panels, programs, and hands-on workshops for all of our attendeesand exhibitors this weekend! Swing by our Workshops + Panels Room for Q + A's with our Special Guests Hamburger Eyes and Lark Pien, learn how to stitch a booklet or screenprint on a t-shirt, watch movies about biking, gain insights into the lives and work of your favorite indie-cartoonists, and much more! All for free! For a full schedule with descriptions, head over to our Workshops + Panels page!


Bookbinding: Basics and Beyond | 1:00pm - 2:00pm

Special Guest Spotlight: 10 Years of Hamburger Eyes | 2:30pm - 3:20pm

Rambling Road Show: Bike Culture | 3:30pm - 4:20pm

Memoir Comics: Life In Ink | 4:00pm - 4:50pm


Intro to Screenprinting | 12:30pm - 1:30pm

Special Guest Spotlight: Lark Pien | 2:00pm - 2:50pm

Graphic Journos in Conversation | 3:00pm - 3:50pm

Making Time: An Artistsʼ Forum | 4:00pm - 4:50pm